App Store Optimization

Since 2016, we've been at the forefront of App Marketing. Some of world's top brands too read these lines, before contacting and working with us. The next 5 minutes you spend reading about us will give you a glimpse to our approach. Want a customised presentation? Let us know.

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    Some of our clients

    Improve App's Organic Visibility

    Our app marketing solutions for growing an app's organic visibility

    Improve Installs
    Rank on your target keywords, get into similar and related app section and improve chart rankings.
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      Improve Ratings
      How to get more percentage of people click on your result? 1000s of users can give you precise feedback on the same.
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        Improve Conversions
        Get a higher store listing conversion. Focus on MHR (Most helpful review section), on page assets, description. For instance, did you know that you can change the font size, and font Color?
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                Read what our amazing clients say

                Customised ASO strategy by NextGrowth Labs has helped us in improving app's rankings and visibility

                "I am delighted to express my utmost satisfaction with the exceptional services provided by NextGrowth Labs. From the outset, the team at NextGrowth Labs exhibited a profound understanding of ASO principles, coupled with industry first approach of solving complex problems. One of the standout qualities is their commitment to tailoring their services to meet our unique needs and optimising keywords from our extensive product portfolio.

                NextGrowth Labs is very much tech driven and has helped us create tools for tracking activities and results. Customised ASO strategy by NextGrowth Labs has helped us in improving app's rankings and visibility, leading to a noticeable increase in organic downloads of the app.

                Sincere thanks to the entire team at NextGrowth Labs for their outstanding work and commitment to our app's success!"

                Tushar Pathak
                Growth Lead at Bajaj Finserv

                " The team not only delivered on time but also met our expectations. Onboarding them helped us improve conversions. I appreciate their professionalism and delivery excellence and highly recommend them. "

                Abhinav Mathur
                Insanely Good by Swiggy

                “NextGrowth Labs has been able to deliver exceptional results. Their tools, insights, are top notch, and they have great deal of attention to detail and technical expertise.”

                "I worked with Nextlabs for both ASO and SEO for Urbanclap earlier, and now with Badger holdings. NextGrowth Labs has been able to deliver exceptional results. Their tools, insights, are top notch, and they have great deal of attention to detail and technical expertise. When we hired them, we wanted to tell them what to do - eventually, they aced to the point where they were able to tell us what we should be doing. Their grip on data and using first principles in marketing is outstanding. There has hardly been a problem that they haven't been able to solve."

                Ashish Kumar Bhalla
                Urban Company

                “I liked their innovative and data driven approach. Throughout our relationship, they maintained clear communication and transparency.”

                We've been working with NextGrowthLabs for last 3 years. The team at NextGrowth Labs is very knowledgeable and data driven. They took the time to understand my business goals, industry dynamics, and target audience. I liked their innovative and data driven approach.
                Throughout our relationship, they maintained clear communication and transparency. They'd proactively handle the project, kept me informed at every stage for any important update and came up with a solution. I highly recommend them.

                Abhilash Joseph
                Senior Business Lead, Fisdom

                Our Pricing

                Keyword based

                Achieve desired ranking for your specified keywords

                Pay only when your target keywords rank for the desired position

                Key Offerings:
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                Pay based on the keywords that you’d like to target.
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                Payout based on the achievements - top 1, top 3, top 5 and top 8.
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                We can also rank your app in similar app section of your competitors.
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                Minimum plan of 6 months.

                Install based

                Pay for the expansion of non-branded organic downloads by x%

                ASO on autopilot. Get blueprint based on your download goals.

                Key Offerings:
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                Pay for x% growth in your non-brand organic downloads.
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                Most of our ASO campaigns break even in 12 months.
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                Only available for apps where an available market share is present.
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                Minimum plan of 6 months.

                Revenue sharing

                We drive revenue growth, and take a share of the increased revenue

                We help your revenue grow and share revenue on the incremental revenue.

                Key Offerings:
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                We help your revenue grow and share revenue on the incremental revenue.
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                Once you submit the app, we will have a call, regarding the baseline install and revenue numbers to see if you qualify.
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                We take app quality and current revenue/user in consideration while deciding the revenue share.
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                  Reduce Cost on UAC Campaigns

                  It's often assumed that UAC campaign cost is fixed. However, it's not. Ratings of your app and that of your competitors, Most Helpful Review Section, number of companies that are bidding and engagement/retention influences the overall cost. You pay only if we reduce the cost. So, if the cost reduction is x, then you pay a fee that is much lower than x.

                  Tools built by Us

                  We have have built some of the the most premium ASO tools which help you in every step of tracking and analyzing your app growth.

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                  App Intelligence

                  Increase organic search visibility to improve retention and revenue. ROI is maximised when ASO strategies are in place to use the most relevant keywords with high traffic.


                  Conversion rate optimization (CRO) on your app's display page can be used to your advantage to drive maximum views.

                  Chrome Add-Ons

                  Leverage strategies like link building, in order to improve your visibility on search engines.

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                  Doc Add-Ons

                  We don't just translate, we localize your keywords to ensure your app can reach a global audience. Recommended languages: Arabic, French, German, Japanese, Korean, Mandarin, Portuguese and Spanish.

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                  BigQuery Connector

                  We are a team of experience digital marketers who strive to be on the cutting edge of digital growth. Even though we specialize in ASO, our team has decades of combined experience in ASO.

                  Data Studio Connector

                  Get your Playstore data using our DataStudio connector. (Request for an invite now).

                  Let's Talk Data & Processes

                  Our ASO Innovation Stack - that captures everything from the app stores.

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                  Listing Intelligence

                  Identify the keywords that your competitors are using. Keep a close eye on the changes they make.

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                  About 5% of the total 1-star reviews tend to be sementic mismatches. And there's a way to fix it.

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                  Ratings & MHR

                  Get historical ranking context - based on the rating and MHR (Most Helpful Review Section) Score - developed by us.

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                  Engagement and Open Count

                  Our app intelligence, that tells you the engagement time of your peers, and help you improve on it.

                  A 360 Degree Focus on Your Acquisition Funnel

                  ● We work on all 7 areas of acquisition (If you are on Desktop, You can click the chart to dive in).
                  ● There are well over 20 sub-properties that influences acquisition - eg: logo, brand name, ratings, etc.
                  ● There are at least 50 other properties that are generally not covered, we work majority of them, behind the doors.
                  ● Our proprietary technology .enables you to rank on any keyword, or get into similar app section.
                  ● Our app store optimization service stands out in a crowded market by delivering guaranteed results.

                  Best App Marketing Agency for a Reason

                  We unlock deep insights on traffic and engagement, surpassing standard analytics, by engaging the right users at the right time.

                  Engagement & Retention

                  ● Deep Insights on the traffic and engagement .
                  ● Go beyond your standard analytics.
                  ● Engage the right set of users at the right time.
                  ● Integrate that into your overall ASO SWOT analysis .

                  Get a complete view of each and every user

                  Automatically build profiles for every user who visits your app, storing demographic data along with all their different interactions, campaign visits, and transaction history.

                  Need help to skyrocket your add-on rankings?

                  Elevate your app's success with our ASO expertise – we specialize in optimizing keywords, enhancing visibility, boost app-installs, and maximize conversions for unparalleled app growth.
                  Get in touch with us, and a specialist will be with you in a few hours.

                  Your request has been submitted.
                  We will get back to you within 24-48 hours.
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